Playa del Carmen is located within the Riviera Maya, which runs from the south of Cancun to Tulum and the Sian Ka'an biosphere reserve. Playa is a stop for several cruise ships which dock at the nearby Calica quarry docks. Tourist activity in Playa del Carmen centers on Fifth Avenue a pedestrian walkway located just one or two blocks inland from the beach. Fifth Avenue is lined with hundreds of shops, bars and restaurants. There are many small boutique hotels and shops on Fifth Avenue as well as just off Fifth Avenue and on the beach.